I admit that I feel salty about the word “enshittification” taking off instead of my phrase for the same thing: “user domestication”. I prefer the latter because it emphasizes the gross disrespect so many platforms show their users, and how the lack of autonomy/mobility naturally leads to enshittification.
Any platform able to get away with enshittification will do so when given the incentive. Enshittification emphasizes the process of a platform’s downfall; we should be taking steps to prevent that from happening in the first place by keeping platforms open. Vigilance against enshittification is misplaced when better spent against user domestication.